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Inside the Superbrands (2022) | airing.show
Inside the Superbrands

Inside the Superbrands

Britain's most iconic brands and how they have become a part of the country's cultural identity

April 3, 2022
→ June 2, 2022
47m
1 Season
8 Episodes
Documentary
IMDb

Overview

Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers.

Episodes

1
Episode 1April 3, 2022

Heinz

47min

Going behind the scenes of Heinz, Helen Skelton finds out how their products are made and meets ketchup superfan Ed Sheeran.

2
Episode 2April 3, 2022

Walkers

46min

Helen Skelton discovers how Britain's much-loved crisp brand makes its bestsellers and meets the face of Walkers - Gary Lineker. What does it take to get the right crunch?

3
Episode 3April 10, 2022

Kellogg's

47min

Helen discovers what makes Corn Flakes and Frosties so grrreat! Plus: pink Coco Pops.

4
Episode 4April 17, 2022

McCain

47min

What makes McCain's chips so famously crispy on the outside and fluffy on the inside?

5
Episode 5May 8, 2022

Warburtons

47min

Helen Skelton goes behind the scenes of Warburtons, and discovers how the UK's bestselling bakery brand make their classic loaf, and meets the team rising to the challenge of counting crumpet holes to ensure perfection.

6
Episode 6May 19, 2022

Wall's

47min

Helen Skelton gets the scoop on the UK's biggest ice cream brand to see how Wall's make their coolest bestsellers. Plus: the team creating a special 100th birthday lolly.

7
Episode 7May 26, 2022

Guinness

47min

Helen Skelton discovers how one of the most famous beer brewers in the world make their bestselling stout, and finds out why they are launching a new alcohol-free beer.

8
Episode 8June 2, 2022

Typhoo

47min

Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers Helen discovers how the 'oo' is put into Typhoo's tea, and meets the team who are reinvigorating the brand and trialling a new plastic-free teabag to become more sustainable.

Cast

Helen Skelton

Helen Skelton

Self - Presenter

Key Crew

DirectorMatt David
Exec. ProducerJohnny Webb
Exec. ProducerNick Betts