...
The tangled rivalry that shaped sports.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
