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The Apprentice - Series 20 | airing.show

The Apprentice

Season 20

January 29, 202612 Episodes★ 6.4

The ultimate business battle is back for its twentieth series, with the return of Lord Sugar, Baroness Brady and Tim Campbell MBE. Britain’s entrepreneurial elite face off in the hope of winning Lord Sugar’s £250,000 investment.

Episodes

Hong Kong
Episode 1January 29, 2026

Hong Kong

64min

Lord Sugar’s business hopefuls jet off to Hong Kong on a mission to secure nine items at knock-down prices. In the boardroom, the boss is back and the firing finger is fully loaded.

Children’s Story
Episode 2February 5, 2026

Children’s Story

59min

Once upon a time, 18 candidates were tasked with creating a story book. Unfinished illustrations and a stinky storyline mean the fairy tale is over, and another candidate is fired.

Chicken v Egg
Episode 3February 12, 2026

Chicken v Egg

58min

Week 3, and it's chicken v egg. The candidates race to turn ingredients into a profit, but ruffled feathers and picky eaters spark drama in the boardroom.

Advertising Water
Episode 4February 19, 2026

Advertising Water

58min

The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.

Flowers
Episode 5February 26, 2026

Flowers

58min

The candidates turn petals into profits, selling flowers to the public and corporate clients. But a bunch of problems lead to a pruning in the boardroom.

Egypt
Episode 6March 5, 2026

Egypt

61min

The candidates head to Egypt to put on corporate away days. One team heads to the desert but ends up having a bumpy ride, and the rest run a lagoon tour which is anything but relaxing.

Gamified Fitness
Episode 7March 12, 2026

Gamified Fitness

58min

It's week 7, and the candidates take on virtual reality fitness. They’re tasked with building demos and brands before chasing investment. In the boardroom, for one team, it’s game over.

Discount Buying: Take Two
Episode 8March 19, 2026

Discount Buying: Take Two

58min

It's week 8, and the candidates are sent to the Isle of Wight to secure nine items for the best price. A last-minute dash to the finish sets up a close race in the boardroom.

TV Selling
Episode 9March 26, 2026

TV Selling

59min

It's week 7, and the candidates take on TV selling, selecting products which they hope will win over the nation before selling their socks off on a TV shopping channel.

Pet Product
Episode 10April 2, 2026

Pet Product

57min

Week 10 sees the candidates unleashed on the pet industry, creating products, crafting campaigns and pitching for sales. In the boardroom, for at least one candidate, it’s walkies.

Interviews
Episode 11April 9, 2026

Interviews

58min

It's week 11, and the final five candidates must pass a gruelling round of interviews with some of Britain’s toughest interviewers. But only two can make it through to the grand final.

The Final
Episode 12April 16, 2026

The Final

59min

It's week 12, and the finalists must launch their businesses to a roomful of industry experts before Lord Sugar finally decides who will become his next business partner.

Cast

Lord Alan Sugar

Lord Alan Sugar

Self - The Boss

Mark Halliley

Mark Halliley

Self - Narrator (voice)

Karren Brady

Karren Brady

Self

Tim Campbell

Tim Campbell

Self

Crew

Exec. ProducerNaomi Banat
DirectorEd St. Giles
Exec. ProducerPaul Broadbent