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Global culinary superstar and CEO Gordon Ramsay will be pitted against Australian business mogul Janine Allis. Both investing $250,000, they’re on the hunt for Australia’s most exciting and innovative new food and drink ideas, to mentor and invest in. Having to survive and compete in various high-pressure challenges, contestants will need to prove they have what it takes when it comes to all the essential facets needed in running a successful business.
In the Australian premiere, a group of the best food and drink entrepreneurs in Australia will pitch to culinary superstar Janine Allis in the hope of fulfilling their dreams.
Gordon and Janine challenge 14 food and drink entrepreneurs to develop and create a new twist on the classic Chiko Roll.
Gordon Ramsay and Janine Allis' teams are tasked with hosting networking experiences, to increase stockists of tennis superstar Nick Kyrgios' soft drink brand ALIVE.
Gordon and Janine challenge the entrepreneurs to execute an immersive, fine dining experience with the help of award-winning guest chefs Matt Moran and Scott Pickett.
Gordon and Janine challenge their teams to create an interactive publicity stunt for Cadbury. Plus, the entrepreneurs are tasked to create a unique, easy to follow meal-kit.
Gordon and Janine challenge their teams to find a new use for Australia's beloved Vegemite that will appeal to the American market.
In the semi-final, Gordon and Janine put their own brands on the line as the entrepreneurs develop and pitch original concepts for Boost Juice and Vibrante Bianco wine.
The last two entrepreneurs from each team re-work their original pitches, working with the added experience and knowledge they have learnt, and present them to a live audience.
