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Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
