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The fascinating stories of the families behind the food that built America, those who used brains, muscle, blood, sweat and tears to get to America's heart through its stomach, those who invented new technologies and helped win wars.
Two pizza juggernauts expand their empires as a hungry new contender turns the fight into a three-way race to become America’s biggest pizza chain.
Rival cereal giants race to invent the next must-have bowl, sparking a sugary arms race of mascots, crunch, candy, and the first ever chocolate cereal.
A struggling candy maker’s botched experiment leads to the world’s first bubble gum, its distinctive color, and a decades-long bubble gum war fueled by colorful mascots, comic strips, baseball cards, and novelty flavors — transforming gum into a pop culture.
Three burger operators race to serve a new generation on wheels, and a primitive intercom and sliding window evolve into the drive-thru — revolutionizing fast food and kicking off an industry arms race.
A chemist unlocks a chocolate syrup that transforms milk into a magic sensation, a scrappy soda shop owner cracks the code to bottling liquid chocolate for the masses, and a dairy innovator turns wartime surplus into instant cocoa gold.
A century ago, the cookie industry didn't exist, until a wave of innovators turn it into a $15 billion powerhouse.
A struggling cheesemaker, a New York restauranteur, a small-time baker, and a determined mother-son duo transform a humble cheese pie into a decadent American dessert--turning cheesecake into a grocery staple and the star of a restaurant empire.
A keen-eyed immigrant, a candy mogul, and two pasta-making brothers reinvent rice for America’s kitchens by making it faster, easier, and impossible to resist.
An upstart chain innovates iconic menu items and fast food staples including a value menu and free refills, while fending off a new competitor to bring Mexican inspired fast food to the masses.
From the first ice cream bar in history, to the invention of classic flavors, a century of bold innovators transforms ice cream from a rare indulgence into a $100 billion American powerhouse.
A beverage giant is challenged for dominance by two upstart companies from Brooklyn to revolutionize the beverage market and transform iced tea from a regional drink to a multi-billion-dollar American staple.
As two baking powerhouses collide, scrappy upstarts and mom-and-pop players help turn crackers into a snack aisle staple.
Cereal pioneers battle for control of America's breakfast table.
Richard Hellmann deli's mayonnaise launches America's condiment revolution.
