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The Money Programme
One of the most famous names in toys is back, after going bust. Airfix has been bought by model train giant Hornby, which plans to rebuild the brand. But will today's Playstation generation even notice?
Guinness is one of Britain's best loved brands, yet sales of the famous black stout have been falling year after year both in the UK and Ireland. But with nearly 250 years of history behind it, Guinness is not about to go quietly.
Millions of people are opting out of real life and signing up to "live" in computer worlds instead - and there is a fortune to be made there by selling goods and expertise in the virtual world. Big businesses including Reebok, Nissan and Calvin Klein have spotted the potential for making real money in the virtual world.
